Beating Apple's exclusivity: How Microsoft caters to developers while Google does not

Recently, in a jocular back and forth betwixt Matthew Mller (ZDNet), myself and Chad Garrett of TiPB, Chad suggested that we're enjoying but old ports of iPhone games and therefore goose egg special when it comes to things like Assassin's Creed.

But subsequently reading John Gruber's excellent article on Where Are the Android Killer Apps? I realized that Microsoft has washed something that Google/Android have non: taken away Apple tree's exclusivity on various games and killer apps. Sure, we don't have nigh every bit many and are still lacking some large ones, simply isn't that but a matter of time? Here's Gruber'southward quote on the affair which sums it upward perfectly:

A final thought, regarding Android'due south relative weakness every bit a software platform. iOS's exclusivity for a bunch of large-proper name mobile games — Need for Speed Undercover, Star Wars: Boxing for Hoth, Monopoly, Tetris, The Sims, Assassin'due south Creed — has been broken. Not by Android, where none of these games be, but by Windows Phone 7, a one-month-old platform.

That really is huge. Why, despite how pop Android is, have they failed to go many big titles? Why no killer, exclusive apps, except the closely held "Google experience" ones (eastward.g. Gmail, Google Talk)? We already know about why at that place's no Netflix (poor security, fragmentation).

Of course nosotros know the answer: Microsoft puts a lot of emphasis on courting developers, even throwing money at them to cover the cost of development. Certain it's brash, perhaps uncouth just information technology works. Call up, this about the ends (consumer experience) not and so much the means (salvage it for y'all business organization ethics grade). Fact is, at this pace, Microsoft and Windows Phone vii will accept more than quality big-name offerings than Android, who'due south big sellers instead tend to exist ones that modify or set up the OS.

Sounds a lot like our one-time Windows Mobile, aka the past.

Then yes, Apple, we'll have your ports and exclusives and any apps that make your platform "unique"--you'll loose that and a reason for people to choose your product over Windows Phone 7.

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